Reena De Asis is a strategic community connector with MacGyver tactics based in the “City of Angels.” She is purpose driven to invest in solutions that have a wide-ranging, positive impact on society. Reena has championed partnership building, community relations, corporate social responsibility and organized socially conscious campaigns and events for the past 15+ years.
Reena is a communications architect focused on impact-driven projects. Her most recent projects and passion for shared value include leading efforts for ZipRecruiter’s corporate social responsibility program with an emphasis on program development, partnership cultivation, and community impact initiatives. Reena has also provided strategic consulting to enhance both the internal and external brand awareness for Farmers Insurance’s CSR efforts. For the past few years, she has also collaborated with the City of West Hollywood for their Women’s Leadership Conference in programming, event, and marketing strategies.
Prior to her present ventures, Reena held various leadership roles, including the director of Dress for Success Worldwide-West, the director of marketing for Causecast, and the director of marketing & corporate relations for L.A. Works. Additionally, Reena’s work has been published on CSRwire Talkback, Forbes, Huffington Post, Maria Shriver.com, and more.
Reena is also an honoree for L.A. Biz’s Women of Influence, Los Angeles Business Journal Women Making a Difference, YWCA Women of Achievement Silver Medallion and the President’s Volunteer Service awards.
She graduated cum laude with a Bachelor of Arts degree in Communications: Public Relations and a minor in Human Services from California State University, Fullerton.
Reena is propelled to bring people together and leverage the strength of communities.