About

Reena De Asis is a marketing communications professional with MacGyver tactics. With a purpose-driven spirit, she is known to invest in solutions that have a wide-ranging, positive impact on society. Her brazen duet with life began in the islands of the Philippines. She honors her grandmother, a medicine woman: by living a life of service.

Her calling took flight before her career as an avid volunteer since high school. Fast-forward to today, Reena has championed partnership building, community relations, corporate social responsibility and organized socially conscious campaigns and events for the past fifteen years.

She is propelled to bring people together and leverage the strength of communities. Reena has worked with the City of West Hollywood, Farmers Insurance, ZipRecruiter and more to achieve each client’s strategic goals.

Prior to her present ventures:

  • Reena was formerly the executive director of Dress for Success Worldwide-West, an international nonprofit focused on empowering women to achieve economic independence. She wrote and executed the strategic growth plan for the West Coast branch, building revenue by 25%+ in just 2 years.
  • Before that, she held the role of director of marketing of Causecast where she amplified the social enterprise’s marketing activities brand presence to grow their nonprofit partnerships by 200%.
  • Previously, she generated $150K+ in revenue and in-kind donations through strategic alliances as the director of marketing of LA Works.

Reena was an honoree of L.A. Biz’s Women of Influence and the Los Angeles Business Journal’s Women Making a Difference. She was also awarded the YWCA Women of Achievement Silver Medallion and the President’s Volunteer Service Award.

A thought leader in her field, she has contributed written work in CSRwire Talkback, Forbes, Huffington Post, Environmental Media Association, Elephant Journal, and MariaShriver.com.

Reena studied Communications: Public Relations with a minor in Human Services at California State University, Fullerton, graduating cum laude.

She is a board member of the CSUF Alumni Association’s Nonprofit Professional Chapter and encourages students to prepare for and seek out careers in nonprofit and service fields. As an advocate for empowering women, homeless and the underserved populations, she is an active volunteer. When she’s not cultivating relationships, you can find her immersed in live music and embracing a lifestyle of health and sustainability.

Words to live by: