Reena De Asis is a marketing professional with MacGyver tactics. She is purpose driven to invest in solutions that have a wide-ranging, positive impact on society. Her brazen duet with life began in the islands of the Philippines. She honors her grandmother, a medicine woman: by living a life of service.
Her calling took flight before her career as an avid volunteer since high school. Accelerate to today, Reena has championed partnership building, community relations, corporate social responsibility and organized socially conscious campaigns and events for the past fifteen years. Based out of Los Angeles, she has collaborated with corporations, government entities, agencies, and nonprofits.
She is propelled to bring people together and leverage the strength of communities. Reena has worked with the City of West Hollywood, Farmers Insurance, ZipRecruiter and more to achieve each client’s strategic goals. Prior to her present ventures, Reena held various leadership roles, including the executive director of Dress for Success Worldwide-West, the director of marketing for Causecast, and the director of marketing and corporate relations for L.A. Works.
Reena was an honoree of L.A. Biz’s Women of Influence and the Los Angeles Business Journal’s Women Making a Difference. She was also awarded the YWCA Women of Achievement Silver Medallion and the President’s Volunteer Service Award.
A thought leader in her field, she has contributed written work in CSRwire Talkback, Forbes, Huffington Post, Environmental Media Association, Elephant Journal, and MariaShriver.com.
Reena studied Communications: Public Relations with a minor in Human Services at California State University, Fullerton, graduating cum laude.
She is a board member of the CSUF Alumni Association’s Nonprofit Professional Chapter and encourages students to prepare for and seek out careers in nonprofit and service fields. As an advocate for empowering women, homeless and the underserved populations, she is an active volunteer. When she’s not cultivating relationships, you can find her immersed in live music and embracing a lifestyle of health and sustainability.
Words to live by: