Reena De Asis specializes in social impact work. Purpose-driven, she brings people together and leverages the strength of communities. With over fifteen years of experience, Reena has dedicated her career to championing partnership building, community relations, and orchestrating socially conscious campaigns and events.

Currently, Reena serves as the driving force behind the Los Angeles Regional Initiative for Social Enterprise (LA:RISE) at The Roberts Enterprise Development Fund (REDF). Through this innovative partnership, she collaborates with local government agencies and employment social enterprises to empower individuals facing significant employment barriers, helping them secure jobs, sustain employment, and forge a path toward a brighter future.

As the founder of Inclusive Sol, a Cerebral Palsy hub, Reena strives to break down barriers and create a more inclusive society where all individuals have equitable access to the resources and opportunities they deserve.

Her previous roles include serving as the executive director of Dress for Success Worldwide-West, where she empowered women to achieve economic independence, and as the director of marketing at Causecast, a B Corp focused on social good. Reena was also the director of marketing and corporate relations of L.A. Works, a HandsOn Network volunteer action center. As a consultant, Reena has collaborated with esteemed organizations such as the City of West Hollywood, Farmers Insurance, and ZipRecruiter to achieve strategic goals and drive impactful change.

Recognized for her unwavering dedication, Reena has been honored with accolades such as the Pow(HER)ful Nonprofit Leader Award, L.A. Biz’s Women of Influence, and the Los Angeles Business Journal’s Women Making a Difference. She has also been the recipient of the Points of Light Inspiration Honor Roll, the YWCA Women of Achievement Silver Medallion, and the President’s Volunteer Service Award.

As a thought leader in her field, Reena has contributed her expertise to esteemed publications such as Forbes, Huffington Post, and CSRwire Talkback, amplifying her impact and advocating for positive change.

She holds a degree in Communications: Public Relations with a minor in Human Services from California State University, Fullerton, graduating cum laude. Reena is also a Leadership L.A. fellow with the Southern California Leadership Network and serves on the leadership council of Downtown Women’s Center.

In addition to her professional endeavors, Reena is deeply committed to volunteerism and advocacy. Inspired by her childhood upbringing in the Philippines, where she was nurtured by her grandmother, a nurturing medicine woman, Reena honors her legacy by living a life dedicated to service.

When she’s not cultivating relationships or driving social impact initiatives, you can find Reena frolicking in nature, promoting a plant-based lifestyle, or immersed in the joy of live music.