Reena De Asis specializes in social impact work with MacGyver-like ingenuity. Purpose-driven, she brings people together and leverages the strength of communities.
She champions partnership building, community relations, corporate social responsibility and organizes socially conscious campaigns and events for the past fifteen years.
Reena currently manages the Los Angeles Regional Initiative for Social Enterprise (LA:RISE) at The Roberts Enterprise Development Fund (REDF). The program provides employment support and comprehensive wraparound services to individuals with high employment barriers such as a history of homelessness, incarceration, and opportunity youth.
As a consultant, she has worked with the City of West Hollywood, Farmers Insurance, ZipRecruiter and more to achieve each client’s strategic goals. Prior to her present enterprising ventures, Reena was formerly the executive director of Dress for Success Worldwide-West, an international nonprofit focused on empowering women to achieve economic independence. Before that, she held the role of director of marketing of Causecast, a B Corp. Previously; she was the director of marketing and corporate relations of L.A. Works, a HandsOn Network volunteer action center.
Moreover, Reena was an honoree of L.A. Biz’s Women of Influence and the Los Angeles Business Journal’s Women Making a Difference. She was also awarded the YWCA Women of Achievement Silver Medallion and the President’s Volunteer Service Award.
A thought leader in her field, she has contributed written work in CSRwire Talkback, Forbes, Huffington Post, Environmental Media Association, Elephant Journal, and MariaShriver.com.
She studied Communications: Public Relations with a minor in Human Services at California State University, Fullerton, graduating cum laude.
Reena is a leadership L.A. fellow with the Southern California Leadership Network and a member of the leadership council of Downtown Women’s Center. As an advocate for empowering women, people experiencing homelessness and the underserved populations, she is an active volunteer.
When she’s not cultivating relationships, you can find her immersed in live music and embracing a lifestyle of health and sustainability. Above all, as a young girl in the Philippines, she was nurtured by her grandmother, a traditional medicine woman. She honors her by living a life of service.