RDA Strategies

“I had the pleasure of working with Reena on several writing assignments on business and health topics for one of my clients. She is without a doubt one of the best and most professional freelance writers I’ve worked with. The quality of her work was always excellent. Her writing style is concise, compelling, and purposeful. You can tell she truly understands the audience. Reena is very responsive, resourceful, and overall easy to work with. I would recommend her without hesitation.”

“There are very few people who possess the passion and energy of Reena. She is skillful in event management and interpersonal communications. Admirably, she incorporates “good” in her work, even promoting our music festivals. In particular, on the eve of 911 and Doheny Days, we had a handful of artists cancel their performances. Reena took the initiative to turn it into a benefit concert, led media efforts and secured a partnership with the American Red Cross. The show went on with community and music at its heart. She is also enthusiastic about teamwork, whether it is supervising our vendors or volunteers. Always positive!”

“Few people have inspired me as much as Reena. Her passion for championing disability rights, equity, and access is unparalleled. As an individual with disabilities, a father of sons with disabilities, and an executive with LA’s Department on Disability, I commend her leadership in driving systemic change—from spearheading the first-ever CP motion in LA County and lighting up City Hall for CP Awareness Day to launching the county’s first CP webinar and securing LAUSD’s recognition of World CP Day. Reena reminds me of the importance of recognizing the humanity we all share.”

“Reena is a very resilient, highly adaptable, leader. As the Director of the West Coast office (Dress for Success), she has demonstrated an exceptional talent and skill-set for marketing/PR, event management, and corporate partnerships. Under Reena’s leadership, the Shop for Success, a signature fundraising event in LA, more than doubled previous years proceeds to gross $132K to sustain high-quality, local client services for unemployed women. Because of Reena, the LA office has gained substantial publicity in several prints, broadcast, and online media spots. She expanded the advisory council to now include key leaders in business, communications and the entertainment sector.”

“Reena is an optimistic person who finds solutions in times of crisis. Work gets done but at the same time, new avenues of thinking are opened. Her cooperative spirit, compassion for the well being of all and flexible leadership style make her an outstanding leader who is destined for continued significant accomplishments.”

“Over the past two years, Reena has been pivotal in enhancing the CP Family Forum’s visibility and impact through her marketing and program development efforts. As a presenter, her engaging public speaking skills stand out—communicating with clarity, empathy, and impact. Reena has inspired attendees by advocating for equitable access for families of children with disabilities and fostering collaboration between medical providers and families. Her dedication to creating inclusive and supportive environments has inspired lasting change, ensuring that diverse voices are heard and valued. Additionally, Reena’s ability to build strategic partnerships and leverage innovative outreach strategies has been instrumental in amplifying the forum’s reach, engaging new audiences, and building meaningful connections within the CP community.”

“I worked with Reena during her Los Angeles Regional Initiative for Social Enterprise (LA:RISE) leadership. Her dedication and vision set a benchmark for impactful workforce development programs and established LA:RISE as a bedrock example of innovation and effectiveness. Reena built the initiative into a life-changing program, serving as a model for similar efforts in Santa Clara City and at the state level. Reena brings her heart, creativity, and multi-faceted talents to her work daily. She has done so much at REDF to deepen our work with the community, and I appreciate greatly all she has done to mentor, lead, and make the partnership as impactful as possible.”

“Reena was a key player in the success of HomeAid Orchestrating Hope Benefit concert, featuring Grammy-nominated recording artist John Ondrasik of Five For Fighting, which netted over $80,000. Thanks to her skills in event management, production, and marketing, the concert garnered approximately 500 attendees. Reena was a team player who worked seamlessly with staff, volunteers, and the Irvine Barclay Theater. It was a great fundraiser largely through Reena’s efforts to support HomeAid’s mission to build dignified housing where homeless families and individuals can rebuild their lives.”

“I very much enjoyed having Reena on my team. She is extremely organized, strategic, data-driven and dived deep into every project she tackled, helping to improve systems and processes through her project management style. She is collaborative and easily figured out who to talk to about projects and moved several to completion in an excellent fashion. Her connections with NPOs were also invaluable during her tenure. She would be an asset to any nonprofit organization or CSR team at the corporate level.”

“Reena is an extremely detail oriented and motivated individual. While these are only some of her strengths, Reena added an immense overall value to the Annual West Hollywood Women’s Leadership Conference the past couple of years with her connections, attentiveness, and knowledge of various topics in project management, program execution, marketing, etc.”