Marketing and Communications Strategy

“Reena is a very resilient, highly adaptable, leader. As the Director of the West Coast office (Dress for Success), she has demonstrated an exceptional talent and skill-set for marketing/PR, event management, and corporate partnerships. Under Reena’s leadership, the Shop for Success, a signature fundraising event in LA, more than doubled previous years proceeds to gross $132K to sustain high-quality, local client services for unemployed women. Because of Reena, the LA office has gained substantial publicity in several prints, broadcast, and online media spots. She expanded the advisory council to now include key leaders in business, communications and the entertainment sector.”