Campaign and Event Execution
Reena has extensive event management and planning experience. Some skills she can offer:
- Event concept and planning
- Financial management
- Logistics and operations
- Marketing promotions
- Post-event evaluation
- Program development
- Project management
- Speaker and talent fulfillment
- Staff/Vendor management and recruitment
She has produced and/or managed a variety of events, ranging from a city hall forum, a policy summit, a women's and student leadership conferences, a charity 4-day pop-up designer shop, a 5K walk, a golf tournament, a televised awards show, artist meet and greets, concerts, music festivals, large-scale service day events, seminars, press conferences, training workshops, etc.
Scroll down for examples of her most recent events.
“Reena is absolutely an amazing relationship builder! For the past two years, she has served as a leadership executive panelist and advisor for the Circle of Change Leadership Conference. Her positive attitude intertwined with her remarkable work ethic and expertise in event management enabled us to transform the lives of 250 diverse student leaders from across the country. She is a gem in marketing and a major reason why we were able to have a huge success with our annual conference. Our conference was transformed by her presence and contribution in planning this annual event to help student leaders discover the leader from within, as well as inspiring them to make a positive impact in their community!” ~ Joshua Fredenburg, Founder and President, Circle of Change Leadership Conference
The stars are aligned
Case Study:
The City of West Hollywood for the past few years has consulted with Reena on their annual West Hollywood Women’s Leadership Conference. She advised and executed in programming, event, and marketing strategies. Largely, she worked closely with city event staff to plan, organize and manage a streamlined event. In particular, due to Reena’s strategic focus, over 850 women were able to connect and unite with each other, achieving the city’s goal to cultivate women’s leadership skills to change the world. As a project manager, she was able to contribute more effectively working with a lean staff in the planning and execution process. Also, yearly, the conference has been able to widen its reach of upward to 20% increase for both online and offline traction and up at least 20% with partnerships.