Campaign and Events with Purpose
Through RDA Strategies, Reena De Asis designs and delivers campaigns, convenings, and community events that translate shared vision into visible action. Her work brings the right stakeholders together, aligns purpose with execution, and builds momentum that extends beyond a single moment.
With experience spanning community engagement, communications, and cross-sector collaboration, Reena approaches each engagement with a focus on clarity, coordination, and follow-through—whether leading a significant public convening, a targeted activation, or a multi-platform awareness initiative.
SELECTED CAPABILITIES
Reena partners with mission-aligned organizations to design and deliver:
- Campaign strategy and experience design
- Convenings and community events
- Stakeholder and speaker coordination
- Run-of-show and logistics leadership
- Marketing and promotion in the service of engagement
- Post-event reflection and impact assessment
IMPACT IN ACTION
Strengthening Women’s Leadership Through Strategic Event Design
The City of West Hollywood sought to expand the reach and impact of its annual Women’s Leadership Conference—a flagship event that connects, inspires, and mobilizes women leaders across the region. With a lean internal team and increasing demand for meaningful programming, the City needed strategic support to elevate the conference experience and outcomes.
Reena De Asis was engaged to advise on programming, event design, and marketing strategy. Working in close partnership with City staff, she helped streamline planning, align stakeholders, and shape a cohesive experience grounded in the City’s vision for inclusive leadership.
As a result, more than 850 women participated in a well-organized, high-impact convening that reflected their experiences and aspirations. The conference achieved a 20% year-over-year increase in engagement and community partnerships, while maximizing limited internal capacity and strengthening the event’s role as a catalyst for connection and collaboration.
Interviewed by WeHoTV as part of the organizing team, sharing the goals of the Economic Empowerment Panel and the broader conference—centering access, income mobility, education, and expanded career pathways for women.
TESTIMONIAL
“Reena is absolutely an amazing relationship builder! For the past two years, she has served as a leadership executive panelist and advisor for the Circle of Change Leadership Conference. Her positive attitude intertwined with her remarkable work ethic and expertise in event management enabled us to transform the lives of 250 diverse student leaders from across the country. She is a gem in marketing and a major reason why we were able to have a huge success with our annual conference. Our conference was transformed by her presence and contribution in planning this annual event to help student leaders discover the leader from within, as well as inspiring them to make a positive impact in their community!” ~ Joshua Fredenburg, Founder and President, Circle of Change Leadership Conference
Interested in collaborating on inclusive communications or engagement strategies? Explore services or get in touch.