Campaign and Event Execution
Reena De Asis designs and produces strategic events, public awareness campaigns, and brand-aligned experiences that inform, inspire, and mobilize collective action. With deep roots in community engagement, marketing communications, and social impact storytelling, she brings a values-driven approach to every gathering—whether it’s a high-level convening, a grassroots activation, or a multi-platform campaign.
Through RDA Strategies, Reena supports clients in elevating their mission and reaching the right audience with clarity, intention, and impact.
SELECT OFFERINGS
Reena partners with mission-aligned organizations to design and deliver:
- Public Awareness Campaigns
- Event Strategy & Program Design
- Brand-Aligned Experience Design
- Speaker & Partner Coordination
- Run of Show & Logistics Management
- Impact Reporting & Post-Event Evaluation
IMPACT IN ACTION
Strengthening Women’s Leadership Through Strategic Event Design
The City of West Hollywood sought to expand the impact of its annual Women’s Leadership Conference, a flagship event designed to inspire, connect, and mobilize women to lead change in their communities and beyond. With a lean internal team and growing demand for engaging programming, the City needed strategic support to elevate the conference’s reach and effectiveness.
Reena De Asis was brought on as a consultant to advise on programming, event design, and marketing strategy. Working closely with City staff, she helped streamline planning and shape a cohesive, mission-aligned experience. Her collaborative, equity-centered approach ensured that every aspect of the conference—from speaker selection to logistics—supported the City’s vision for inclusive leadership development.
As a result, more than 850 women participated in an inspiring, well-organized event that reflected their experiences and aspirations. With Reena’s guidance, the conference achieved a 20% increase in engagement and community partnerships year-over-year. Her leadership enabled the City to deliver a high-impact event. In contrast, maximizing limited internal capacity helps fulfill its goal of cultivating leadership that reflects the strength and diversity of its constituents.
WHAT PEOPLE ARE SAYING
“Reena is absolutely an amazing relationship builder! For the past two years, she has served as a leadership executive panelist and advisor for the Circle of Change Leadership Conference. Her positive attitude intertwined with her remarkable work ethic and expertise in event management enabled us to transform the lives of 250 diverse student leaders from across the country. She is a gem in marketing and a major reason why we were able to have a huge success with our annual conference. Our conference was transformed by her presence and contribution in planning this annual event to help student leaders discover the leader from within, as well as inspiring them to make a positive impact in their community!” ~ Joshua Fredenburg, Founder and President, Circle of Change Leadership Conference
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