SBP, a nonprofit, disaster relief organization collaborating with Farmers Insurance on a community recovery project in San Marcos, Texas.
IMPACT IN ACTION
Strengthening CSR Communications at Farmers Insurance
Reena joined Farmers Insurance as a contracted Corporate Social Responsibility Senior Specialist, supporting the Director of Community Relations. In this role, she helped strengthen the company's internal and external communication of its social impact.
She developed the company's first CSR infographic, improving transparency and stakeholder understanding. She also produced a flagship video that contributed to a significant increase in community engagement and led an employee volunteer survey with more than 10,000 responses—resulting in increased participation across the enterprise.
In addition, Reena supported national campaigns such as Suits for Soldiers, coordinating logistics across 22 employee centers and contributing to the collection of more than 60,000 professional clothing items for veterans. She also introduced tools, including a nonprofit partnership evaluation matrix, editorial calendar, and volunteer communications resources, improving coordination and consistency across programs.
Her work strengthened CSR visibility and enabled more effective engagement with employees and nonprofit partners.
Explore Related Work & Writing
Reena draws on her experience in corporate social responsibility, community engagement, and cross-sector collaboration to shape her communications work. Selected projects and writing reflect how she connects values, lived experience, and strategy to support alignment and participation across audiences.
LuskinOIC Partners with the Center for Cerebral Palsy at UCLA to Host Annual Cerebral Palsy Professional Conference and Family Forum in Los Angeles
TESTIMONIAL
"Over the past two years, Reena has been pivotal in enhancing the CP Family Forum's visibility and impact through her marketing and program development efforts. As a presenter, her engaging public speaking skills stand out—communicating with clarity, empathy, and impact. Reena has inspired attendees by advocating for equitable access for families of children with disabilities and fostering collaboration between medical providers and families. Her dedication to creating inclusive and supportive environments has inspired lasting change, ensuring that diverse voices are heard and valued. Additionally, Reena’s ability to build strategic partnerships and leverage innovative outreach strategies has been instrumental in amplifying the forum’s reach, engaging new audiences, and building meaningful connections within the CP community." ~Eunha Choi, PhD, Sr. Director of Marketing, Luskin Orthopaedic Institute for Children
Interested in collaborating on inclusive communications or engagement strategies? Explore services or get in touch.